Job Description
AbeBooks is seeking a Growth Marketing Manager to drive SEO channel growth, content creation, and affiliate channel management. This role owns performance optimization for conversational search and emerging - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience producing marketing promotional material for Owned & Operated channels - Experience driving high performance content and growth within a world class content company - Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership - Strong understanding of traditional SEO and conversational search (AEO/GEO), including citation monitoring and emerging discovery strategies.
