Job Description
About the Role We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region. We’re looking for a Sr. Growth Copywriter who can produce 10x the output of a traditional copywriter by mastering AI-assisted writing workflows. You’ll own all written content across 3 programs, 12+ channels, and 2 languages , from ad copy and landing pages to email sequences and community posts. This is not a “write one blog post a week” role. You’ll be producing hundreds of copy variants per month, using AI as your co-writer while you provide the strategic direction, brand voice, cultural nuance, and human polish that AI alone can’t deliver. Key Responsibilities Ad Copy & Creative Messaging Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs Produce 50+ ad copy variants per campaign using AI tools, then curate and refine the top performers Adapt messaging per market (Egypt, KSA, UAE) , understanding cultural nuance, local slang, and what resonates in each audience Collaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks Write in both English and Arabic (or work closely with AI translation + native review for Arabic copy) Email & WhatsApp Nurture Sequences Write full lifecycle email sequences: welcome series, activation nudges, progress reminders, re-engagement, and completion celebrations Craft WhatsApp broadcast messages optimized for MENA engagement patterns (concise, conversational, action-oriented) Personalize messaging by program, user segment, and behavior stage , using AI to generate variants at scale Work with the Perf. Marketing Manager to optimize open rates, click rates, and conversion rates through copy experiments Landing Pages & Web Copy Wri
