Assistant Manager/Senior Executive, Marketing & Communications

Company Overview Ding Yi Music Company is Singapore's premier Chinese chamber music ensemble and a registered charity dedicated to advancing the art of Chinese chamber music through performances, collaborations, education and community engagement. Job Summary The Assistant Manager/Senior Executive, Marketing & Communications supports branding and outreach initiatives aligned with the organisation’s mission. This is an entry-level role. The Assistant Manager/Senior Executive will work closely with the Artistic team, Production and Administration to ensure seamless synergy across the organisation's external and internal communications. Responsibilities Marketing Communications • Provide strategic marketing direction and creative ideas for events and campaigns. • Manage and update the website and social media platforms by proposing and implementing timely content and engaging with audiences. • Strategise and execute integrated marketing campaigns across social media, digital channels, event marketing, and PR to increase brand awareness, generate leads, and foster community engagement. • Manage media relations and PR efforts to drive awareness, educate the public, advocate the organisation’s impact, and garner public support. • Prepare speeches, press statements, and coordinate media engagements to communicate key messages effectively. • Strategise awareness and success of our fundraising campaigns and crowdfunding platforms to target audiences and hit fundraising targets. • Manage production and distribution of e-newsletters, corporate videos, marketing collaterals, website content, and sponsorship decks. Branding & Partnerships • Serve as custodian of the organisation’s brand identity, ensuring consistent application of branding guidelines across all communications and marketing materials. • Work closely with the Artistic team to develop creative briefs and event synopses for events and projects. • Manage a central repository of multimedia assets and working files including key visuals, photo and video archives. • Work closely with vendors and designers to produce social media content, infographics, display banners, print collateral, posters, reports, presentations, and various web-based elements. • Collect and manage biographies, photos, and write-ups of artists and partners. • Work closely with venues, event partners, and ticketing platforms to build and manage event pages. • Establish and develop strong network of media partners and sponsors to support organisational initiatives. • Collaborate with creative and media agencies, branding consultants, and event management partners for donor events, gala dinners, and performances. Community Outreach & Engagement • Establish strong network and ties with the arts communities, schools, corporate partners, and donors to support outreach efforts. • Develop outreach and awareness plans through public performances. • Prepare educational materials for outreach presentations and talks. • Manage Front of House operations during events. • Govern the design and production of the organisation’s website. • Track, analyse, and report on marketing performance using tools such as Google Analytics and Social Media Analytics. • Track, analyse and generate event attendance numbers. Required competencies and certifications • Diploma or Bachelor's degree in Marketing or Communications • Minimum 1-2 years of experience managing online and offline marketing • Good storyteller at content creation, creative writing, and copywriting • Excellent interpersonal and communication skills (both verbal and written) • Proven ability to manage multiple complex projects simultaneously • Flexibility to work occasional weekday evenings and weekends for events, with time off in lieu Preferred competencies and qualifications • Bilingual proficiency in English and Mandarin as the role requires developing bilingual marketing content. Expected salary range: $3500-$4000 Other Information Ding Yi Music Company is a Singapore-registered performing arts organisation with IPC charity status. For more information, please visit www.dingyimusic.com