Sales Manager

Hospitality Talents is a leading recruitment agency specializing in connecting top-tier hospitality professionals with prestigious employers. For our client, a branded property in Brussels, we are searching for Sales Manager . As the Multi-Segment Sales Manager , you will be responsible for developing, implementing, and driving the commercial strategy for the hotel across MICE, Corporate, Leisure, and other key segments . Your role will focus on revenue growth, client retention, and new business development , while ensuring an exceptional customer experience. Key Responsibilities Strategy & Business Planning • Develop and execute the annual business plan in alignment with the hotel and group’s financial and strategic goals. • Define and adjust segment-specific sales strategies (MICE, Corporate, Leisure) to maximize profitability. • Monitor market trends, competitor activity, and emerging opportunities to proactively adapt strategies. Segment Management • MICE: Prospect and manage corporate events, conferences, exhibitions, and incentive travel. Collaborate with the events team to ensure flawless execution. • Corporate: Build and maintain strong relationships with local, national, and international businesses. Negotiate contracts and corporate rates. • Leisure: Target individual travelers, families, and tourists, working closely with travel agencies and online booking platforms. Business Development • Identify and convert new business opportunities through proactive outreach (cold calls, emails, social media, trade shows, etc.). • Organize and attend B2B events (trade fairs, roadshows, client meetings) to promote the hotel. • Collaborate with the marketing team to create targeted campaigns (promotions, packages, partnerships). Account Management & Client Relations • Provide personalized follow-up to key accounts (corporate clients, agencies, event planners). • Negotiate and finalize contracts that meet revenue and margin targets. • Ensure high client satisfaction through responsive service and tailored solutions. Performance Analysis & Reporting • Track sales performance (occupancy rates, revenue by segment, ROI of sales actions). • Prepare regular reports (monthly, quarterly) for management, including actionable recommendations. • Utilize CRM tools (e.g., Opera, Salesforce) to manage the sales pipeline and prospect tracking. Cross-Functional Collaboration • Work closely with Front Office, Revenue Management, Events, and Marketing teams to ensure a cohesive approach. • Participate in strategic meetings and contribute to decisions on pricing, promotions, and investments. Required Profile Experience & Skills • Minimum experience: 3–5 years in a similar role (Sales Manager, Business Development Manager) in luxury or 4-5 star hospitality , ideally with multi-segment exposure. • Segment expertise: Proven track record in MICE, Corporate, and Leisure sales , with a strong industry network. • Sales skills: Exceptional ability to negotiate, persuade, and retain clients . • Analytical skills: Proficiency in data analysis tools (Advanced Excel, dashboards) and ability to develop data-driven action plans. • CRM systems: Experience with sales management software (Opera, Salesforce, etc.). Soft Skills • Client relations: Strong customer service orientation and ability to build long-term relationships. • Organization: Highly organized, able to manage multiple projects simultaneously, and meet deadlines. • Communication: Fluent in English and French (written and spoken). Dutch is a plus. • Teamwork: Collaborative mindset with strong interpersonal skills. Education • Degree: Bachelor’s or Master’s in Hospitality, Tourism, Business, or Marketing (or equivalent experience). What We Offer • A dynamic and international work environment . • Professional development opportunities within a growing group. • An attractive compensation package • The chance to work on exciting projects with a high degree of autonomy.