Content Strategist

Key Responsibilities Business & Brand Strategy • Understand client business models, revenue drivers, growth objectives, and market challenges. • Develop comprehensive brand strategies aligned with business goals. • Define brand positioning, value propositions, brand architecture, and messaging frameworks. • Ensure brand strategies support both short-term marketing goals and long-term business growth. Market Intelligence & Research • Conduct market, customer, and competitor research. • Analyze industry trends, customer behaviors, market opportunities, and emerging business landscapes. • Identify gaps in market positioning and recommend strategic brand interventions. • Translate research insights into actionable business and branding recommendations. Customer & Consumer Insights • Develop a deep understanding of customer needs, motivations, buying behavior, and decision-making processes. • Build customer personas and audience segmentation frameworks. • Identify customer pain points and opportunities to strengthen brand relevance. Strategic Planning • Create brand roadmaps and strategic growth plans. • Develop go-to-market positioning strategies for products and services. • Recommend communication, content, and campaign approaches that reinforce brand objectives. • Partner with marketing and content teams to ensure strategic consistency. Client Advisory & Stakeholder Management • Serve as a trusted advisor to clients on branding, positioning, and market strategy. • Facilitate strategy workshops, discovery sessions, and business discussions. • Present insights, recommendations, and strategic frameworks to leadership teams and stakeholders. • Build strong relationships with clients through consultative engagement. Competitive Positioning • Evaluate competitor strengths, weaknesses, and market positioning. • Develop differentiation strategies that create sustainable competitive advantages. • Identify opportunities for brand expansion, repositioning, and innovation. Performance & Brand Health • Define brand success metrics and performance indicators. • Monitor brand awareness, perception, engagement, and market impact. • Evaluate strategic initiatives and recommend optimization opportunities. Required Skills & Competencies Business Acumen • Strong understanding of business fundamentals, growth strategies, customer acquisition, and market dynamics. • Ability to connect branding initiatives with commercial outcomes. Strategic Thinking • Ability to solve business challenges through brand and market strategies. • Strong analytical and conceptual thinking skills. Market Research & Analysis • Experience conducting market research, competitive analysis, and consumer insight studies. • Ability to interpret data and derive strategic recommendations. Brand Development • Strong understanding of brand positioning, architecture, identity systems, and communication frameworks. • Experience developing brands from concept to execution. Communication & Presentation Skills • Exceptional storytelling, presentation, and stakeholder management abilities. • Confidence in leading strategic discussions with senior leadership and clients. Consulting Mindset • Ability to challenge assumptions, identify opportunities, and provide business- focused recommendations. • Strong problem-solving and decision-making capabilities. Preferred Qualifications • Bachelor's or Master's degree in Marketing, Business Administration, Branding, Communications, or related fields. • 5–10 years of experience in Brand Strategy, Business Consulting, Marketing Strategy, Corporate Strategy, or related domains. • Experience in a branding agency, consulting firm, digital agency, or strategic marketing environment is highly preferred. • Exposure to multiple industries and business models will be an advantage.