Business Intelligence Principal of Marketing
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Job Description
Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States. With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses.
About the Role
The Business Intelligence Principal-Marketing supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance.
This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions.
This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment.
What You’ll Do: Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion. Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.
Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness. Deliver insights on pricing, competitive positioning, customer behavior, and market penetration. Create executive-ready presentations, reports, and recommendations based on data findings.
Support forecasting, planning, and annual marketing strategy development with data-backed analysis. Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.
Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions. Translate complex data into clear business recommendations for non-tec