Marketing Optimization Lead

Summary The Marketing Optimization Lead drives marketing excellence across GE HealthCare 's Advanced Imaging Solutions (AIS) Marketing Operations team.

This role owns the design and delivery of best-in-class marketing processes, operating rhythm, and capability programs that enable the AIS marketing function to plan, execute, and deliver with consistency.

A champion of marketing excellence, AI adoption, and continuous improvement, this individual ensures the team operates at its best and is always prepared to deliver an effective annual marketing cycle.

Job Description

Key Responsibilities Marketing Process Optimization and Operating Rhythm Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director New Product Introduction (NPI) Management Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone Marketing Education and Capability Building Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level Manage and maximize the value of marketing licences, memberships, and learning platforms, keeping the team aware of and actively using available opportunities Curate regular learning conten