Sales Executive (HoReCa)

About Us: Nosh Produce is a growing indoor farm specialising in edible flowers, microgreens and specialty herbs. We supply restaurants, hotels, caterers and foodservice businesses across Singapore.

Our products are grown locally in a controlled indoor environment, allowing us to provide consistent quality, freshness and year-round supply. We are looking for an experienced and results-driven Sales Executive to grow our presence within the HoReCa and foodservice market.

Key Responsibilities

Identify and develop new business opportunities within the HoReCa and foodservice sectors. Actively source for new customers while growing existing customer accounts. Build and maintain strong relationships with chefs, purchasing teams and other key decision-makers.

Maintain regular communication with existing customers and respond promptly to their enquiries. Support customers by resolving issues, coordinating with internal teams and communicating appropriate solutions and updates. Understand customers’ needs and recommend suitable products.

Identify opportunities to increase product usage, order frequency and customer spend. Conduct customer visits, product presentations, tastings and sample follow-ups. Assist with the preparation of administrative documents as required.

Work closely with internal teams to support customer requirements and order fulfilment. Maintain accurate customer records, sales updates and forecasts. Achieve sales targets and contribute to the company’s overall revenue growth.

Requirements

Minimum 2 years of sales experience in the HoReCa, foorservice or food industry. Existing relationships within Singapore’s HoReCaor foodservice industry would be advantageous. Proficient in English and Mandarin (to communicate with clients). Self-driven, results-oriented and able to work independently.

Strong communication, relationship-building and negotiation skills. Organised and consistent in customer follow-up. Possess own vehicle preferred (for customer visits). Sal