Head of Marketing (F/H)

Head of Marketing | B2B Enterprise Tech The Mission: From Foundation to Acceleration We aren't looking for a "visionary" who only stays at 30,000 feet. We are looking for a Growth Architect . As our Head of Marketing, you will be the bridge between brand narrative and hard revenue. You’ve done this before in the "messy middle" of a company’s growth—scaling from a solid product-market fit to a dominant market position. You will lead a lean team and a network of elite partners to build a world-class demand generation engine, sharpen our enterprise positioning, and own the ROI of every dollar spent. Your DNA • The "Doer" Mentality: You possess the strategic depth of a Head of Marketing but the tactical agility of a Head of Growth. You aren't afraid to dive into the CMS, tweak a campaign, or ghostwrite a thought-leadership piece when the stakes are high. • B2B Enterprise Native: You understand the complexity of long sales cycles and multi-stakeholder decision-making. You know how to market to the C-Suite of global enterprises. • Analytical Rigor: You live in the data. You don't just report on "leads"; you optimize for pipeline velocity, CAC/LTV ratios, and multi-touch attribution. • Manager & Orchestrator: You know how to hire "A-Players" and, more importantly, how to get the best out of specialized agencies (PR, Media, Content) to stay agile without the overhead. What You’ll Be Doing • Growth & Lead Gen: Design and execute a full-funnel marketing strategy. You will own the lead-to-opportunity conversion and partner closely with Sales to ensure a seamless revenue engine. • Brand & Positioning: Storytelling & Global Governance • Narrative Strategy: Refine and elevate our story. In a crowded tech landscape, you will ensure our brand is synonymous with high-tier innovation and enterprise-grade reliability. • Brand Identity & Standards: Develop and maintain comprehensive global brand guidelines, ensuring a cohesive visual and verbal identity across all business units. • Ecosystem Alignment: Drive strict brand compliance across our partner ecosystem, ensuring all co-marketing initiatives and external collaborations reinforce our premium market position. • Executive Influence (Awareness): Build and execute high-touch strategies to increase brand salience among VP-level and Business Unit leaders, positioning Illuin as the gold standard for departmental decision-makers. • Omnichannel Execution: Lead the charge across digital performance, high-touch field events, content strategy, and PR. • Budget & ROI Ownership: Manage the marketing budget with a venture-scale mindset—optimizing for efficiency while knowing when to "bet big" on high-impact channels. • Ecosystem Management: Pilot our network of external partners, ensuring our creative, content, and media agencies deliver at a world-class level. Profile Requirements • Experience: 10–15 years in B2B Tech Marketing, specifically within the Enterprise software space. • Track Record: You have been a Head of Marekting or a high-performing "Number 2" (VP/Head of) in a startup/scale-up of under 250 employees . You know how to build when the playbook isn't yet written. • The "Full Stack" Marketer: Proven success stories in Growth Marketing and Lead Generation. You can demonstrate how your initiatives directly impacted ARR. • AI Marketing Expertise: Proven experience in mastering Artificial Intelligence tools (GenAI, predictive analytics, intelligent automation) to streamline marketing workflows, boost team productivity, and personalize customer experiences at scale. • Analytical Skills: Expert-level understanding of marketing analytics and ROI across all channels. • Leadership: Experience managing internal teams and external providers. You are a talent magnet. • Languages: Native-level fluency in English (our internal and primary market language). Why Join Us? • Direct Impact: You aren't a cog in a machine. You are the architect of our market presence. • High Autonomy: We hire experts and stay out of their way. You own the strategy and the execution. • Scale-Up Velocity: We are at the inflection point where your work will define our category leadership. The Selection Process • Initial Screen: A 30-minute intro call to align on expectations. • Deep Dive: A technical interview focusing on your "Growth Playbook" and past success stories. • Strategy Case Study: A hands-on exercise (we value your time; this will be focused on real-world application). • Cultural Fit: Meet the founders and the leadership team.