Performance Marketing Consultant - Secteur beauté - Freelance

Taux journalier (TJM): 500 - 550 € / jour Mission Objectives The mission is structured around two complementary pillars: • Ensure continuity and stability of SEA actions • Bring fresh, external perspective to audit existing processes, identify improvement areas, and lay the groundwork for lasting transformation Key Responsibilities Audit & recommandations • Review and challenge Google Ads strategy, processes, tools, reporting, and agency execution. • Identify and prioritise optimisation opportunities across Google Ads, product feeds, and measurement practices. Google Ads Roadmap & Traffic Management • Coordinate and monitor the execution of the 2026 Google Ads roadmap in collaboration with the agency • Ensure the successful delivery of commercial Google Ads campaigns across all planned activations. • Ensure campaign consistency with the global commercial and communication calendar. • Act as the primary point of contact for Google Ads topics and agency coordination with the agency. Product Feed Management • Oversee the product feed optimisation roadmap in collaboration with the agency • Ensure product feed quality and alignment with Google Ads requirements to support campaign performance. Tracking & Measurement • Coordinate technical tracking initiatives (GTM, GA4, conversion tracking) with internal technical teams and external partners. • Ensure the reliability of measurement, attribution, and reporting by monitoring data quality and supporting technical improvements. Additional Notes • Dual-value mission: operational continuity & challenging the agencies • Flexible start date (can start earlier than mid-August if needed) • Extension beyond 6 months is possible depending on the permanent hire timeline Requirements 4. Technical Skills & Tools Seniority: 7+ years in performance marketing / media Must-have skills • Senior expertise in digital performance media: Paid Search (SEA/SEM) • Campaign measurement, attribution, and analytics – ability to understand and maintain KPI frameworks • Data governance and utilisation – partnering with data teams on monitoring and dashboarding • Team management and process optimisation • C-level communication and reporting – ability to translate complex media concepts into clear language • Professional working proficiency in English – experienced in collaborating with international teams and leading stakeholder meetings and cross-functional calls in English. • Proven experience in the international luxury sector • International experience 5. Soft Skills • Dynamic, engaged profile • Analytical mindset combined with strong operational drive • Entrepreneurial, autonomous, and results-oriented; • Detail-oriented and highly organised – able to manage multiple complex projects simultaneously • Genuine passion for and understanding of the luxury category