Digital Marketing Specialist

Overview High Tide is a leading cannabis retailer and eCommerce company with a portfolio of brands across North America and Europe.

Our portfolio includes Canna Cabana , one of Canada's largest cannabis retail chains, along with leading eCommerce brands including Smoke Cartel, Daily High Club, FAB CBD, NuLeaf Naturals, and more.

We're looking for a Digital Marketing Specialist who loves bringing marketing initiatives to life and thrives in a fast-paced environment where no two days are the same.

You'll work across multiple brands and digital channels, supporting email marketing, affiliate growth, paid media, website marketing initiatives, customer insights, and promotional campaigns that reach millions of customers. Two key areas of focus for this role are email marketing and affiliate marketing.

You'll own email campaign calendar management across multiple brands, ensuring timelines stay on track and stakeholders deliver required inputs on schedule. You'll also manage affiliate programs, including partner recruitment, relationship management, campaign coordination, and performance reporting.

In addition, you'll support paid media initiatives, customer surveys, website marketing campaigns, and broader digital marketing projects while working closely with the Digital Marketing Manager to help drive growth across the business.

Please note: This is a remote contractor position based in São Paulo, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil. English fluency is required. Resumes must be submitted in English.

Portfolios are ideally submitted in English; however, Portuguese portfolios will also be accepted.

Responsibilities

Email Marketing Own and maintain email marketing calendars across multiple brands. Serve as the primary coordinator for campaign timelines, ensuring dependencies across teams are completed on schedule. Coordinate campaign timelines with Category Management, Prici