Marketing and Communications Manager

Marketing & Communications Manager The Houses Hotel Group | Daylesford, Victoria Full-Time Position About The Houses Hotel Group The Houses Hotel Group is a leading hospitality and lifestyle group based in Daylesford, Victoria. Our portfolio includes luxury accommodation, boutique hospitality venues, tourism experiences and Lost, our regional lifestyle magazine celebrating the people, places and stories of Daylesford and the surrounding region. We are seeking an experienced and creative Marketing & Communications Manager to lead the voice, storytelling and marketing presence of our growing group. This is an exciting opportunity for someone who loves hospitality, luxury accommodation, regional tourism and creating memorable brand experiences. The Role Reporting directly to the leadership team, the Marketing & Communications Manager will be responsible for developing and delivering marketing initiatives across The Houses Hotel Group’s brands. This is a hands-on role combining strategy, creativity and execution. You will oversee our digital presence, create engaging content, manage communications and bring our brands to life across multiple platforms. Key Responsibilities Marketing & Brand Strategy • Develop and implement marketing strategies aligned with business objectives • Manage brand positioning and consistency across all THHG businesses • Identify opportunities to increase brand awareness, bookings and engagement • Coordinate seasonal campaigns, promotions and partnerships Digital & Social Media • Manage and grow social media channels including Instagram, Facebook, LinkedIn and other relevant platforms • Create and oversee engaging content including photography, video, Reels, stories and campaigns • Develop content calendars and manage scheduling • Monitor performance and provide insights and recommendations • Manage digital marketing initiatives and online campaigns Communications & Content • Write and edit website copy, newsletters, blogs, media releases and marketing materials • Develop compelling storytelling around our properties, experiences and local partnerships • Manage communications with guests, partners and stakeholders • Support PR opportunities and media relationships Lost Magazine • Manage the editorial direction and production of Lost magazine • Coordinate writers, photographers, contributors and advertisers • Manage editorial calendars, deadlines and production schedules • Ensure the publication reflects the quality and personality of The Houses Hotel Group Events & Partnerships • Support and coordinate marketing events, activations and campaigns • Develop relationships with tourism partners, local businesses and community organisations • Identify opportunities for collaborations and brand exposure About You You are a creative marketing professional who combines strategic thinking with a practical, hands-on approach. You will have: • Proven experience in marketing, communications, brand management or a related role • Exceptional written communication and storytelling skills • Experience managing social media and digital marketing platforms • Strong understanding of content creation, campaigns and brand development • Excellent organisational and project management skills • Ability to manage multiple projects and deadlines • A keen eye for photography, design and visual presentation • A passion for hospitality, travel, lifestyle and regional experiences Experience in hospitality, tourism, publishing, property or luxury brands will be highly regarded. What We Offer • A senior and influential role within a growing hospitality group • Opportunity to shape the voice and direction of multiple brands • A creative and varied working environment • Work across luxury accommodation, tourism and lifestyle experiences • Beautiful Daylesford-based workplace • Supportive and passionate team culture • Opportunity to make a genuine impact Why Join The Houses Hotel Group? We believe great hospitality is created through meaningful experiences, beautiful spaces and genuine connections. Our brands celebrate everything that makes Daylesford special, and we are looking for someone who can share that story with the world. If you are a talented marketing professional looking for a role where creativity, strategy and storytelling come together, we would love to hear from you. To apply, please submit your resume, cover letter and examples of your marketing, content or communications work to *******@thhgroup.com.au