Head of Marketing

We are seeking an experienced and versatile Head of Marketing to lead and scale the marketing function in Singapore. This is a senior leadership role suited for a full-spectrum, all-rounder marketer with strong startup DNA — someone who can build from the ground up, drive growth across multiple channels, and ensure that marketing outcomes directly support commercial objectives. The role involves strategic leadership, hands‑on execution, and cross‑functional collaboration for Malaysia market. Key Responsibilities • Develop and lead the overall marketing strategy and roadmap for the Singapore market. • Set up, manage, and scale a multidisciplinary marketing team across brand, digital, communications, events, and growth. • Identify new opportunities, quick wins, and strategic channels to accelerate expansion. • Strengthen the marketing engine through improved messaging, funnels, processes, and go‑to‑market support. • Balance high‑level strategic direction with hands‑on execution where needed. Brand & Communications • Enhance brand positioning and ensure consistent messaging across all platforms • Develop compelling campaigns, content frameworks, and go‑to‑market materials Campaigns, Events & Activations • Lead integrated marketing campaigns across digital, offline events, trade shows, and activations • Drive market engagement and support commercial teams in acquisition and retention initiatives Cross‑Functional Collaboration • Partner closely with Sales, Product, and other key functions to ensure aligned execution • Support market expansion activities and future product rollouts. Requirement • 8+ years of progressive marketing experience, including 3 years in a leadership roles. • Proven experience in startup or zero-to-one environments; able to build processes, teams, and systems from scratch. • Strong preference for candidates from fintech, tech, Saas platform or strategic marketing solution agencies. • Experience with branding & offline marketing (roadshows, trade events, activations) is an advantages • Comfortable managing substantial marketing budgets and multi-channel campaigns • Strong commercial mindset with the ability to tie marketing efforts to measurable business outcomes • Analytical, data‑driven, and highly execution‑focused • Excellent communication, stakeholder management, and cross‑functional leadership • Creative problem solver with agility and adaptability typical of high‑growth environments. #J-18808-Ljbffr