Chief Growth Officer - Digital Health # 0610

Overview Our client, a rapidly expanding telemedicine company, is seeking a commercially minded growth leader to help guide its next phase of development.

The organization is moving from a transaction-led model toward a subscription-focused, retention-driven approach, and requires an operator who can take end-to-end ownership of that shift. This is not a conventional brand or marketing leadership position.

The role combines Head of Growth responsibilities with performance marketing execution and unit economics ownership. Reporting directly to the CEO, the successful candidate will oversee CAC, LTV, funnel design, channel strategy, and budget deployment.

Key Responsibilities

Build and oversee the experimentation roadmap, running fast-paced tests and refining performance on a weekly basis Lead CAC, LTV, and payback period management across paid and owned channels Identify the most valuable customer segments and develop strategies to improve monetization and retention Shape and execute channel strategy and budget allocation, with Google Ads as the primary focus and Meta as a secondary focus Own full-funnel performance, spanning ad creative, landing pages, intake, checkout, upsell, and retention Report on performance metrics and unit economics to the CEO, working closely with the Controller Reduce inefficient spend by 20% to 30% within the first 60 to 90 days Establish ICP and targeting strategy, then continue improving it based on cohort performance Partner cross-functionally to align marketing activity with commercial priorities, quarterly goals, and revenue targets Develop offer strategy across pricing, bundling, promotions, and subscription structures Move the marketing function from a reactive, ad hoc model into a structured, strategically planned growth engine Requirements Strong Google Ads expertise, including auction dynamics, keyword economics, and CAC volatility Proven direct ownership of paid media budgets of $10M or more annually, with hands-on in-platform e