Creative Director - Digital Health #0610
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Job Description
Overview Our client, a rapidly scaling telemedicine company, is seeking a Director, Performance Creative & Brand Growth to establish and lead a high-performing creative function focused on driving paid media results and funnel conversion. This is not a conventional brand leadership position.
It is a performance-led creative role that sits at the intersection of growth marketing, creative production, testing, and conversion optimization.
The ideal candidate will be comfortable in fast-moving, data-driven environments where speed, experimentation, and measurable conversion outcomes matter more than traditional brand-first creative approaches.
This opportunity may be a strong fit for someone with experience in DTC or high-growth subscription businesses who understands how to develop high-performing advertising creative at scale and naturally thinks in terms of hooks, conversion behavior, performance messaging, and creative testing.
Key Responsibilities
Collaborate closely with the VP of Growth, who leads strategy, targeting, offers, and testing priorities. Lead landing page design and UX execution from concept through completion. Maintain consistency across brand voice, visual identity, and trust-building signals.
Develop and oversee a scalable pipeline of creative assets. Manage paid advertising creative production across Meta, Google Display, and video formats. Create messaging for all performance channels, including headlines, hooks, and CTAs.
Produce a high volume of creative testing variations each week and iterate quickly using performance data. Align creative messaging across media channels so each campaign or push connects clearly to the broader business narrative.
Requirements
Strong ability to prioritize speed and output while maintaining high-quality standards. Proven background in performance creative, with hands-on experience producing paid ad creative for Meta, Google Display, YouTube, landing pages, and conversion-focused content. Strong messaging instin