Chief Marketing Officer

At 1-800-GOT-JUNK?, we don’t just make junk disappear — we Make Space for Possibility. When we make space, we open the door to fresh starts, renewed energy, and new possibilities — for our customers, our Franchise Partners, and our people. We’re now entering our next big chapter: Doubling our business from ~$700M to our goal of $1.4B by evolving from a single-service brand into a multi-product, customer-obsessed growth platform that’s redefining what a modern home services company can be. We’re looking for a Chief Marketing Officer who sees possibility everywhere — a bold, commercially-minded, get-stuff-done growth leader who can turn insight into impact and purpose into performance. As a key member of our Executive Team, you’ll unite brand, performance, and customer experience under one vision — building loyalty, advocacy, and lifetime value at every touchpoint. You’ll bring together the strategy, systems, and accountability that make growth happen — balancing creative storytelling with ruthless performance focus. This is a defining role for a senior marketing leader with a services-based or retail business background managing Ad budgets of ~$100MM+ and who thrives at the intersection of strategy, storytelling, and scale — someone ready to execute, deliver, and accelerate the next decade of growth for one of North America’s most loved brands. What Winning Looks Like • Double the business — $700M to hit our $1.4B goal by 2030 — through scalable marketing engines that deliver measurable growth. • Speed to value — faster testing, faster learning, faster results. • Tight accountability — strategy backed by execution, creativity matched with commercial discipline. • Customer obsession — every touchpoint drives retention, repeat, and referral. • Franchise partnership excellence — franchisees see national marketing as a growth multiplier, not a cost center. What You’ll Do: Drive Growth Through Relentless Execution • Deliver results, not just plans . Build, test, and scale marketing programs that convert directly to revenue and repeat business. • Architect and execute a marketing strategy that drives mass acquisition and long-term retention, accelerating both residential and commercial growth . • Hold tight accountability for clear, measurable outcomes — from cost per lead to customer lifetime value — tying marketing dollars to impact. • Prioritize what moves the needle . Build a Lean & Agile marketing organization that learns fast, adapts faster, and thrives on experimentation and performance data. • Translate company strategy into measurable OKRs that connect channel performance, customer value, and spend efficiency. • Partner closely with Revenue, Product & Technology to co-create new product lines, pricing models, and customer experiences that drive both revenue and profitability. Differentiate and Expand Our Markets • Residential: Grow our core business by deepening frequency and share of wallet — turning one-time users into lifelong loyalists through new products, membership, referral, and subscription models. • Commercial: Unlock a new frontier of growth by building brand awareness, credibility, and lead generation strategies tailored to B2B customers with recurring, scalable needs. • Tailor brand storytelling and acquisition strategies to meet the distinct emotional and rational triggers of each segment — home and business. Elevate and Evolve an Iconic Brand • Strengthen and evolve the 1-800-GOT-JUNK? brand architecture while enabling tailored storytelling for new divisions, products, and customer segments. • Champion creativity that delivers results — connecting emotionally with customers while driving measurable performance. • Lead development of unified brand and messaging frameworks that create clarity across marketing, product, and franchise communications. Champion the Franchise & Customer Relationship • Build strong, trusted partnerships with our franchise network — providing marketing leadership, insights, and scalable tools that drive local success without overwhelming the system. • Design solutions to manage ad-hoc franchise marketing requests efficiently, freeing the team to focus on high-value, strategic initiatives. • Steward a marketing investment portfolio exceeding $100M — spanning national campaigns, technology, and franchise partner spend — to align local and national efforts for maximum ROI and long-term growth. Own and Optimize the Customer Lifecycle • Lead the shift from transactional acquisition to lifecycle marketing that deepens engagement and loyalty. • Use behavioral data and predictive analytics to design end-to-end customer journeys that drive repeat business and advocacy. • Develop segment-specific membership, referral, and loyalty programs that enhance retention, lifetime value, and advocacy. Modernize MarTech, Data & Analytics • Architect a modern, integrated MarTech and data stack that powers automation, segmentation, attribution, and real-time optimization. • Build a 360&degree; customer and franchise view that integrates insights across marketing, product usage, and operational data. • Champion digital experimentation where every insight is translated into faster decisions and better results. Inspire Leadership and Culture • Lead and develop a cross-functional marketing organization of 50+ internal and agency partners managing a $100M+ budget. • Foster a culture of curiosity, accountability, and execution — grounded in Product Operating Model principles: Customer Obsession, Empowered Ownership, and Agility. • Act as a strategic partner across the enterprise, ensuring the customer’s voice drives decision-making at every level. About You You are a modern growth leader who blends creative vision with performance discipline. You’ve led marketing transformation in complex, entrepreneurial organizations and know how to scale, deliver, and outperform. You bring: • Proven success delivering aggressive growth targets — ideally doubling or transforming a business through scalable marketing and customer strategies. • Experience in hospitality, retail, or consumer services — with deep understanding of residential and commercial customer journeys. • A track record of leading high-impact marketing teams and managing budgets exceeding $100M . • Expertise across brand, performance, CRM, and digital channels — balancing art and science to fuel growth. • Experience leading through transformation and aligning marketing to product-led, data-driven, agile operating models . • Strong relationship and influencing skills — equally comfortable with franchise partners, agencies, and executive peers . Measures of Success • Revenue growth: $700M → $1.4B by 2030. • Customer lifetime value: Growth in repeat revenue, advocacy (NPS, referrals, reviews). • Marketing ROI: Improved efficiency and reduced cost per acquisition. • Commercial market share: Expanded penetration in B2B and national accounts. • Brand strength: Consistent engagement and cultural relevance across markets. • Team performance: Strength and engagement of the marketing team and franchise network.