Marketing Science Lead

As a Marketing Science Lead, you are endlessly curious, always asking the next question to demonstrate the value of marketing science to internal and external stakeholders. With 5 to 8 years of experience leading marketing science projects, you have developed expertise in measurement, reporting, data integration, testing, data visualization, and statistical modelling. You optimize digital marketing through data-driven insights, enjoy cross-functional collaboration, and excel at mentoring analysts to translate findings into actionable recommendations. You’re eager to grow as a leader by managing a team of analysts, overseeing their priorities, deliverables, and development, while exposing them to all areas of marketing science to expand their skillsets. Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. You will: • Ensure analyses, dashboards, and reports meet client needs and deliver actionable insights. • Shape analytics content and provide thought leadership on methodology and technology. • Lead the development and execution of measurement strategies. • Oversee the mapping and implementation of data flows, and ensure compliance with data governance. • Manage, coach, and develop analysts, and participate in hiring and training. • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals. You have: • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation. • Experience with two or more visualization platforms (Tableau, Power BI, etc.), and knowledge of their strengths and limitations. • Advanced skills in common Microsoft 365 products (Excel, PowerPoint, etc.); strong communicator with client-facing experience. • Proven ability to lead and collaborate with cross-functional teams to deliver measurement solutions that optimize digital performance and business impact. • Experience directing and mentoring analysts. • 5+ years in digital analytics and performance measurement, including: • Evaluating creative effectiveness and impact across KPIs and understanding how messaging, format, and execution influence outcomes. • Development and governance of creative taxonomy strategy. • Building measurement plans using first- and third-party data. • Designing and executing test & learn programs, coordinating test set ups, learning agendas and presenting results. • Leading analytics projects focused on optimizing creative strategy and driving effective, insight-led decision making. You may have: • Experience with Python, R, SQL, or other business-relevant programming languages. • Experience working with third-party data tools (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or Customer Data Platforms (CDP), and their integration into MarTech ecosystems. What we offer: • Global maternity and parental leave • Competitive benefits packages • Vacation, compassionate leave, personal/sick days, and flex days • Access to online services for families and new parents • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) • 13 affinity groups • Internal learning and development programs #J-18808-Ljbffr