Customer Lifecycle Marketing Lead – Brand Marketing

Responsibilities • Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation • Work with the Lifecycle Marketing team to ensure customer-centric communication • Design and optimize customer journeys across lifecycle stages • Lead the briefing of creative, manage timelines, and ensure flawless delivery • Develop and execute a multi-channel activation strategy • Collaborate with Lifecycle Marketing, data and digital teams to ensure effective integration of CLM tools • Ensure alignment on messaging and timing across teams • Monitor performance metrics and identify opportunities for enhancement Requirements • Bachelor’s degree in Marketing, Business Administration, or a related field preferred • 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results • Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools • Comfortable digging into data and surfacing actionable insights #J-18808-Ljbffr