Senior Sales Manager (Luxury Hotel)
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Job Description
Overview: This role is responsible for developing strategic partnerships, expanding market presence, driving revenue performance, and strengthening relationships with luxury travel advisors, consortia partners, tour operators, and key leisure accounts.
Responsibilities
Luxury Consortia Management: Develop and maintain strong relationships with luxury consortia partners and preferred travel advisor networks. Negotiate annual agreements, preferred partnerships, and joint marketing initiatives.
Maximize visibility across luxury travel platforms, advisor networks, and partner marketing campaigns. Execute sales activations, advisor engagement programs, and promotional initiatives to drive business growth.
Monitor production performance and identify opportunities to increase market share within the luxury travel segment. Leisure & Tour Operator Sales: Manage relationships with tour operators, wholesalers, destination management companies (DMCs), and retail travel agencies.
Identify and secure new business opportunities within domestic and international leisure markets. Negotiate and manage leisure group series, contracted allotments, and seasonal programs. Develop and implement tactical promotions, travel packages, and partnership campaigns.
Conduct sales presentations, workshops, training sessions, and product updates for travel partners. Revenue Generation & Business Development: Achieve and exceed revenue, room night, and market share objectives. Develop annual sales plans, account strategies, and business development initiatives.
Analyze market trends, booking pace, production reports, and competitive intelligence. Monitor account performance and implement action plans to maximize revenue opportunities. Identify emerging travel trends and proactively pursue new market segments.
Relationship Management: Build and maintain strong partnerships with key travel advisors, agency owners, tour operators, and industry stakeholders. Organize familiarization trips (FAM trips),