Lead Data Scientist, AdTech

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState .

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US?

At Launch Potato , you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

MUST HAVE: Proven experience in digital marketing, performance marketing, or the leadgen industry Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired) Strong modeling fundamentals: the ability to build effective models that drive business impact Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling Expert Python and SQL EXPERIENCE: 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.

YOUR ROLE Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.

This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.

You will start focusing on Insurance and Advertiser Qua