Digital Marketing and Sales Executive, B2B SaaS

Responsibilities • Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow. • Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing. • Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach. • Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach. • Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations. • Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership. • Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance. • Coordinate with internal teams (product, design, CSM) and manage freelancers or agencies to deliver campaigns. Requirements • Bachelor’s degree in Marketing, Business, Communications, or related field. • 4-10 years’ experience in digital marketing, preferably in B2B SaaS or technology. • Hands‑on experience with SEO, SEM, PPC (Google Ads, LinkedIn), social media ads, and email nurture campaigns. • Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM systems (Salesforce). • Strong analytical skills; comfortable with Google Analytics, GA4, Looker Studio, or similar. • Excellent communication, project management, and collaboration skills. • Prior experience in SaaS, B2B, enterprise or mid‑market demands. • Familiarity with Account‑Based Marketing and paid/social growth strategies. • A/B testing and conversion optimization experience. Content creation or creative tools (Canva, Adobe, video editing). • Leadership or mentoring experience—managing junior team members or cross‑functional initiatives. #J-18808-Ljbffr