Senior Product Manager, Growth

Responsibilities • Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap • Drive signup-to-activation conversion, reducing drop-off across the free trial funnel • Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours • Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC) • Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly • Define and execute an AI-first product strategy for onboarding • Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership • Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges Requirements • 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company • Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion — with quantifiable results • Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows • Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar • Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance • You’ve built or shipped AI-powered product features and understand how to evaluate AI outputs. • Strong stakeholder management and cross-functional influence. • Data-driven decision maker. #J-18808-Ljbffr