Product Marketing Executive (Digital Imaging)

About the Role We are looking for a dynamic individual to join our Product Marketing team at Sony Electronics Singapore. You will be responsible for managing the full product life cycle and marketing activities of your assigned category in Singapore to drive product market share growth. Responsibilities • Manage Product Life Cycle, including new product launch timing and pricing in Singapore. • Understand competitive landscape, price bands, addressable market size, and formulate a superior product portfolio and marketing strategies to ensure market share gains and increased profitability. • Explore business opportunities by analyzing market trends, sales data and price analysis. • Be responsible for the full range of marketing activities in Singapore. • Develop and execute effective marketing campaigns and promotions. • Create ATL/BTL materials. • Manage sales budgeting, sales forecasting, fund support and inventory management. • Expand business via channel analysis, account expansion programs and distributor meetings. • Create marketing video content for the company’s social media platforms. Qualifications • Bachelor’s degree or equivalent, preferably in marketing/business. • At least 2 years of relevant experience in a Marketing/Sales role in consumer industry. • Strong proficiency in Microsoft Excel (e.g., Pivot tables) and PowerPoint. • Proven analytical ability with strong attention to detail. • Ability to prioritise multiple demands simultaneously. • Strong interpersonal and written communication skills, including ability to conduct presentations and address audiences regarding analytics or team capabilities. • Strong passion or past experience in cinematography/videography/content creation. Benefits • Flexible work arrangement. • Comprehensive medical benefits, including physical health screenings and term life insurance. • AWS and variable bonus. • Special staff purchase rates. • Flexible benefits, such as staycay or gym membership. • Corporate social responsibility time off: 1 day each year to volunteer for a charity of your choice. • Milestone gifts, such as long service award and marriage gift. • Wellness activities to promote healthy lifestyles. • Curated training programmes to encourage continuous professional development. Purpose Fill the world with emotion, through the power of creativity and technology. #J-18808-Ljbffr