Social Media and Influencer Manager

Job Type Full-time Description Healthy Hens, Healthy Eggs, Heathy Planet: At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy. Healthy Together At Pete & Gerry’s, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock — united by respect, collaboration, and a shared commitment to doing what’s right. We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible. The Role At a Glance As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerry’s and Nellie’s Free Range deliver compelling content that breaks through the clutter, especially in the premium egg space. By creating and enacting our social media vision and strategy, your mission is to leverage social media not only to attract new shoppers but also to cultivate a base of loyal fans who actively seek out Pete & Gerry’s Family of Brands on shelf. Engaging directly with shoppers, you will nurture a community of dedicated followers and advocates. Leading the conversation within our category, you'll also interact with like-minded brands and fans, educating and inspiring them to discover our products and reason for being. In collaboration with our Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and our brand and agency teams, you are the pivotal force bringing our social narrative to life. Beyond the crucial role of amplifying our social presence, you are tasked with enriching our internal culture, helping create initiatives that promote a vibrant and inclusive workplace. How You’ll Create Greater Impact In this role, you’ll help deliver the highest quality product while upholding our unwavering commitment to animal welfare, food safety, and responsible farming. You’ll act boldly, embrace continuous improvement, and partner with teammates and customers to deliver wins. Social Strategy, Planning, and Activation Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles. Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement. Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars, adopting a test-and-learn approach to uncover insights that refine our strategy and amplify our presence. Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. This includes directly managing new platforms and guiding the Social Community Engagement Specialist or other staff where appropriate. Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts. Partner with internal creative teams on graphic led content, owning the process from brief to completed asset. Lead writing all social post captions and managing all social content postings, including planned and ad hoc posts. Coordinate, as needed with other Pete & Gerry’s corporate functional teams, especially Sales and Human Resources for periodic posts. Influencer Strategy, Execution & Gifting Management Build and execute influencer campaign strategies that align with broader brand initiatives. Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerry’s and Nellie’s Free Range. Brief influencers with clear campaign goals, creative guidelines, and compliance requirements, ensuring brand alignment in all content. Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content. Own the ongoing product gifting program, coordinating creator outreach, p