Job Description
Description CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation. Our teams collaborate across marketing, IT, analytics, and media buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance. We’re looking for a Creative Producer who thinks like a researcher - someone who senses trends, understands storytelling, and knows how to turn marketing insights into videos that actually sell. Your role is not only production, but to lead creative evolution - generating ideas, refining proven creative approaches, finding new styles, testing them, and scaling what works. You’ll work at the intersection of project management, creative, analytics, and production. You’ll also shape and pitch creative concepts that challenge existing ad formats and explore new storytelling angles. Responsibilities: Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms. Market and Content development Research Research new video styles, not just iterate on existing ones. Translate insights into creative hypotheses. Project management, supporting various teams from idea to delivery Ensure each concept accurately reflects the client’s value proposition and target audience. Coordinate creators, influencers, and bloggers. Develop and manage test plans with media buyers to validate creative hypotheses. Review performance data (CTR, hook rate, watch time, CPA). Understand a consistent “create → test → learn → scale” workflow for ongoing creative optimization. Communicating effectively between marketing, creation and testing departments. AI & Experimentation Mindset: You know how to experiment with AI tools - from generating references in Midjourney to using Claude to organise
