Job Description
FORREST is a new purpose-driven brand dedicated to walking, creation, and finding balance between nature and culture. An independent label born in France, FORREST designs and crafts premium walking bags in its own workshop, alongside its artisans, with a deep commitment to quality, sustainability and responsible production. At the crossroads of fashion, urban culture and outdoor design, FORREST wants to offer more than products: a new relationship to walking, creativity, slowness and the physical world. We are preparing our e-commerce launch and are looking for a senior Growth Lead to help us structure our digital acquisition strategy without compromising the brand’s cultural and premium positioning. Tasks As Growth Lead / Acquisition Lead, you will be responsible for building and piloting the first acquisition system for FORREST . Your role will be to turn our brand universe into a clear, measurable and scalable acquisition strategy. You will work directly with the founders and help us define what to test, where to invest, how to measure performance, and how to grow without damaging the brand. Your responsibilities will include: Build a 90-day digital acquisition plan for the launch. Define the right channel mix: Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations. Structure the acquisition funnel from traffic to conversion. Identify and test the most relevant creative angles for FORREST . Work with creative teams to brief and evaluate performance assets. Coordinate media buying, CRM, tracking and creative specialists when needed. Set up a simple but useful reporting system. Analyse CAC, ROAS, conversion rate, average order value, cost per lead, email sign-ups and margin impact. Recommend budget allocation and scaling decisions. Help improve the e-commerce journey: landing pages, product pages, reassurance, storytelling, checkout and post-purchase flows. Translate learnings into clear weekly decisions.
