Job Description
LawVu is transforming the legal industry by providing the world’s leading and most loved platform for in-house legal teams. Our aim is to make the lives of in-house legal teams and their business partners more productive and fulfilling. We are well on the way with some of the world’s leading global brands and the best in-house legal teams alreadyoperatingon LawVu . We are looking for a Headof Product Marketing to join our core marketing team. As aHeadof Product Marketing, you willbe responsible forplanning, implementing, and managing our overall product and services marketing strategy. This includes the messaging, packaging, and sales enablement to support go-to-market strategy. In addition, you willbe responsible forthe development of LawVu Engage, in tight collaboration with the product team. This will include market research and feature validation. The ideal candidate will be a strong product or integrated marketer with experience working closely with both customers, sales, and product teams. This is a hands-on role that demands speed, top-quality work, a willingness to relentlessly prioritize, and the creativity to try new things. Key Responsibilities Deeply understand the in-house & legal operations landscape through qualitative and quantitative research on our customers, market, and competitors.Share regular findings with the exec,sales& marketingteams. Contribute to the definition and development of new category messaging.Communicatethis differentiation to allow us to compete and beat our competitors and other existing offerings in the market. Differentiate customer value propositions based on customerprofilesi.e.firmographics and personas. Workdirectly with sales on improving our product positioning through pitch development, demo talk tracks and other sales collateral. This will include ongoing sales awareness and education of feature releases. Work with the marketing team to develop relevant product positioning and prospect-facing content to support market
