Job Description
Become a part of our caring community The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action. Responsibilities may vary by focus area, but typically include: Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs. Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact. Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals. Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making. Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys. Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evo
