Job Description
Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas. Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification. Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches. Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities. Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch. Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials. Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization. Manage campaign operations with consistency across channels, regions, and stakeholder groups. Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency. The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment. 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field. Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels. Strong background in marketing to enterprise-level audiences. Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once. Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email. Experience in B2B technology categories
