Job Description
Work Location is at Jalan Tepong. Jurong West area, near Jurong Fishery Port. BUSINESS DEVELOPMENT & BRAND MARKETING MANAGER (LEAD MARKETING TEAM) Your key responsibilities would include (but not limited to): Reporting to the Directors of Sales & Marketing, you will be leading and managing the Sales & Marketing Team. Lead in full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing marketing decks and collaterals etc. Full scope of Sales and Business Development work, including collaborations, partnerships and events management. To develop new marketing campaigns to promote our brand and products and increase sales. To achieve contact and collaborations or partnerships with the different brands or platforms. Generate brand recognition and marketing value among the contacts in your networks, leading to successful collaborations and increased sales. Planning and arranging contracts for the collaboration partners. Drive attraction and retail tourism sales and event sales. Oversee Company’s Above The Line campaigns and Below The Line advertising for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign roll-out and performance reporting through close collaboration with Marketing, Sales & BD departments and Ops department and marketing and media agencies. Work with team to ensure consistency and accuracy in brand identity and brand marketing. Lead long term brand and marketing strategies, provide market insight to create a positive perception of the brand, continuously push and maintain the brand’s position as the Leading Singapore brand in food gifting souvenirs. Work closely with team and 3rd party vendors and designers on brand marketing, brand narratives, key messages, conceptualization etc. Work closely with team to develop trade marketing strategies and collaterals to maximize brand's presence in t
