Job Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing) KEY RESPONSIBILITIES Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital Develop concepts and creative strategies that fulfill objectives of category, concept, briefs Collaborate with Product Design team to ensure holistic storytelling Collaborate with cross-functional team members to ensure consumer- and brand focus Lead the execution of creative strategies to ensure end to end creative excellence from sell-in to sellout (consumer-facing) Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence Review and approve production stages of creative execution Maximise results within given budget and timeframes Participate in creation of annual and long-term Creative Direction strategies Present and communicate creative solutions with clarit
