Job Description
The Role: You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets. This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital. Responsibilities: Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers. Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven. Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website. Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication Collaborate with internal teams to create landing pages and optimize user experience Collaborate with influencers Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy Collaborate with developers to improve website capabilities and performance Ensure the user experience is technically flawless, and the brand is prop
