Job Description
Company: Trigger Agency Position: Events Director Employment Type: Business Partner / Profit Sharing Reporting To: Founder & Creator-in-Chief About Trigger Trigger Agency is a fast-growing integrated marketing agency specialising in retail marketing, shopper activation, experiential marketing, brand activations, celebrity partnerships, and integrated marketing campaigns. We are looking for an experienced Events Director to lead and grow our Events Division. This is an entrepreneurial opportunity for someone passionate about creating impactful events while building a profitable business unit. Role Overview The Events Director will oversee the planning, business development, and execution of events under the Trigger Agency brand. This includes acquiring new clients, leading event operations, and building long-term partnerships with corporate and consumer brands. Key Responsibilities Business Development Identify and secure new event opportunities. Build strong relationships with corporate clients, government agencies, shopping malls, and brand owners. Prepare proposals, quotations, and presentations. Achieve agreed revenue and profit targets. Event Management Lead and oversee: Product launches Corporate events Roadshows Mall activations Festivals Community events Family day events Awards ceremonies Press conferences Conferences and seminars Brand experiential activations Project Management Plan, manage, and execute events from concept to completion. Oversee event timelines, budgets, logistics, and manpower. Coordinate with venues, suppliers, production teams, and contractors. Ensure every event is delivered on time, within budget, and to the highest standard. Team Leadership Lead project managers, event executives, promoters, and freelancers. Develop operational processes and event SOPs. Mentor and build a high-performing events team. Collaboration Work closely with Trigger’s other divisions to deliver integrated marketing campaigns, including: Retail activations Shop
