Job Description
Location: Remote, US TrendLife is looking for a seasoned communications professional to lead media relations in the US, with a secondary responsibility supporting analyst relations. This role sits at the intersection of strategy and execution — you’ll shape how top-tier journalists understand and cover TrendLife, while also rolling up your sleeves to pitch stories, prep spokespeople, and manage media inquiries directly. You’ll be part of a global communications team, collaborating closely with counterparts across APAC, EMEA, and Latin America to drive consistent, high-impact narratives worldwide. What You’ll Do Develop media relations and messaging strategy to support technology, partnership, education or program initiatives. Provide guidance and counsel to regional counterparts to ensure global consistency and achievement of KPIs. Act as an on-the-record spokesperson on behalf of TrendLife when appropriate, representing the brand with credibility and consistency. Develop and maintain global spokesperson bench. Serve as a day-to-day point of contact for media relations agencies. Ensure support for media inquiries, including coordinating responses with internal subject matter experts and executives as needed. Develop industry analyst relations strategy. Coordinate briefings and inquiries with key industry analysts relevant to the consumer AI and cybersecurity space. Assist in synthesizing analyst perspectives for internal stakeholders to inform product direction, product messaging or go to market strategies. Help track analyst research calendars and flag opportunities for TrendLife inclusion in relevant reports. Draft press releases, talking points, FAQs, and other briefing materials. Monitor coverage and provide actionable reporting on media results and sentiment. Manage North America and European PR agency relationships, including scope, budget, and performance accountability. Work with field and product marketing teams to support launches, announcements, and issue
