Job Description
At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors. Notably, in December 2021, we achieved a significant milestone by raising €30 million in Germany's largest health tech Series A round. To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey. As a Copywriter at FORMEL SKIN, you will play a vital role in shaping the voice of our brand across all channels. Your primary responsibility will be crafting compelling, precise, and engaging content that resonates with our audience and supports our mission of democratizing dermatology. Tasks Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey Support with video scripts, campaign messaging, and customer-facing materials for digital and print Translate marketing goals into clear and consistent communication Close collaboration with channel teams as well as Product, CRO and Design Optimize copy based on performance insights Contribute to brand messaging as well as the development of guidelines and standards Requirements Native-level German writing skills 2–3 years of experience in performance copywriting or direct response marketing Understanding of conversion psychology, customer journeys, A/B testing and funnel mechanics Independent yet collaborative working style Experience in a fast-paced marketing environment (e.g. startup/
