Job Description
GENERAL PURPOSE Step into a key role shaping how millions connect with our brand. As Manager Digital Marketing Analytics you will lead the evolution of traffic generation and audience insights across North America eCommerce. Your work will sharpen marketing investment decisions expand reach grow audiences and power sustainable sales growth. KEY RESPONSIBILITIES Lead traffic and audience analytics strategy Align market execution with global frameworks to accelerate growth Analyze marketing investment attribution and ROI to optimize performance across paid and owned channels Translate data into clear insights on awareness engagement and purchasing behavior to guide business decisions Identify growth opportunities through audience targeting personalization and consumer engagement programs Partner across teams to deliver forecasts business cases and post campaign insights that drive results COLLABORATION AND CONSULTING Guide stakeholders on the impact of marketing spend reach and audience strategy on business outcomes Work across regional and global analytics teams to unlock new opportunities and revenue streams Enable teams with insights tools and training to improve data informed decision making Build strong partnerships across digital marketing eCommerce and analytics communities BEST PRACTICES AND TOOLSETS Develop scalable frameworks and tools to optimize traffic audience growth and customer lifetime value Advance measurement approaches for both paid and organic channels Support innovation in data usage analytics models and reporting capabilities KEY RELATIONSHIPS Digital Activation and Marketing teams including performance marketing and consumer engagement Regional eCommerce teams</
