Job Description
PURPOSE The Director of Digital Marketing and Consumer Analytics is responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Using multiple data sources, they manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately drive sales and profit. Lead and collaborate with your team to inform the adidas digital market strategy and provide the factual basis for future consumer experiences and related demand and site development. KEY RESPONSIBILITIES Analytics Lead the execution or usage of the Digital marketing and consumer analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Focus areas are: Digital Marketing Analytics (Paid Media, CRM) Digital Consumer Performance Analytics Lead demand management for insights and analytics. Oversee the collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources. Lead the delivery of analytics services to stakeholders within the eCom market. Ensure analytical results drive consumer experience and business impact and help achieve market sales plans. Drive collaboration on critical data quality projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc. Consulting Advise market functional leads on the value and use of digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities. Orchestrate consultancy to eCom leaders. Ensure that the team provides actionable recommendations and calls for action based on gathered insights. Oversee that gathered insights are translated into engaging, actionable and
