Job Description
About the role Location: Work from home anywhere in Canada Status: Fixed Term Mat Leave Coverage We’re looking for a social media strategist who does more than “manage channels” we want someone who sees what’s coming before it hits the algorithm. Someone who can take a complex national or deeply personal client story and turn it into scroll‑stopping content that resonates with audiences from coast to coast, and around the world. This role is equal parts strategist, creator, trend‑hunter, and storyteller. You’ll lead the development of bold, imaginative campaigns that elevate our brand, engage diverse communities, and spark meaningful conversation. You’ll collaborate with internal teams and external partners to bring ideas to life — and you’ll constantly experiment and innovate to keep us ahead of the curve. This is your chance to help shape the voice of a large, Canada‑wide organization with a meaningful mission. You’ll help us connect with stakeholders in new ways, elevate stories that deserve to be heard, and continue to build a social presence that is modern, dynamic, and impossible to ignore Reporting to the Director Strategic Communications & Marketing, this role will support business growth and employment services operational delivery through building and maintaining social media campaigns, as well as implementation, analysis and reporting on campaigns, to continuously drive improvement. What you’ll do Write and develop content that aligns with the brand strategy across all programs , including for WCG managed websites Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries Build and execute a forward‑thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice. Develop creative, high‑impact campaigns that break through the noise and inspire action. Stay relentlessly on top of emerging trends, platform updates, and cultu
