Job Description
US-Based | East Coast Time Zone Preferred First Media is a leading social media publishing and marketing company that has transformed the shoppable content landscape. With a team of over 200 talented employees and 180 million devoted fans, we reach over 1.5 billion monthly views. Our expertise lies in creative strategy, content production, omnichannel distribution, and data-driven marketing campaigns. Through our unique approach, we produce content that inspires real-world actions and delivers measurable results for our lifestyle brands: So Yummy, Blossom, Blusher, and BabyFirst. We're seeking a highly motivated Senior Performance Media Buyer to lead and scale high-budget performance marketing campaigns across Meta. This role is ideal for an experienced media buyer with a proven track record of growing accounts, managing significant spend, and driving measurable business outcomes through strategic testing, optimization, and creative collaboration. The ideal candidate is passionate about performance marketing, takes ownership of account success, thrives in a fast-paced environment, and actively partners with creative teams to unlock growth opportunities. This role will manage both U.S. and international advertising accounts, requiring a strong understanding of scaling campaigns across diverse markets, audiences, and geographies. Key Responsibilities Campaign Strategy & Execution Develop, launch, and scale paid advertising campaigns primarily across Meta (Facebook and Instagram), with opportunities to support additional paid media channels. Own account performance and drive growth while maintaining CPA, ROAS, revenue, and LTV goals. Manage and optimize substantial monthly advertising budgets across multiple accounts. Manage and scale performance marketing campaigns across both U.S. and international markets, adapting strategies to account for regional performance trends, audience behaviors, and business objectives. Partner closely with creative strategists, designers,
