Job Description
Category: Marketing Location: The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy ’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability. About My Amazon Guy My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses. We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer. MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence. Key Responsibilities HubSpot Architecture & Governance Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic Remove deprecated workflows and redundant structures Deduplicate contacts and companies Redesign lifecycle stages for clarity and reporting integrity Implement clean segmentation logic Establish naming conventions and governance standards Restrict permissions and prevent ad hoc workflow creation Document system architecture and operational processes Lifecycle Marketing & Automation Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer) Develop dynamic segmentation frameworks based on intent and readiness Design and optimize automated nurture journeys Align marketing automation with sales handoff rules Eliminate unnecessary broadcast email volume Ensure all workflows are tied
