Job Description
Pink Elephant is a venture builder and investment company developing an ecosystem of progressive mental health solutions. Our portfolio combines media, diagnostics, e-commerce, telemedicine, and technology to make evidence-based therapies and holistic practices more accessible. Through our media platform States of Mind, we create high-quality content, diagnostic tools, and a curated provider marketplace, helping people navigate options from psychotherapy and ketamine therapy to wellness supplements and mindfulness practices. We focus on Europe and other advanced markets, preparing infrastructure for the coming wave of psychedelic and mental health innovation. Our mission is to destigmatize and expand access to progressive mental health solutions, ranging from advanced therapies to holistic practices - supporting both individuals with clinical conditions such as depression, anxiety, or PTSD, and those seeking to strengthen their overall mental well-being. We combine scientific rigor and evidence-based standards with clear, accessible communication to make these tools understandable and usable for everyone. One of the key products in the portfolio: Claro (withclaro.com) - an early-stage AI mental health product supporting people taking antidepressants.The product helps users track progress, understand side effects, prepare for doctor visits, and make the treatment journey clearer and less isolating. The Role As Head of Marketing, you will own growth marketing across Pink Elephant ’s mobile-first products - and Claro antidepressants tracker in the first place. Focus is on building and scaling the organic and performance engines that turn install volume into paying, retained users. This is a hands-on, builder role for an operator who is as comfortable in app store data and attribution dashboards as in briefing a creative team, and who knows how to grow mobile apps profitably without breaking trust in a regulated, wellbeing-sensitive category. Responsibilities: What You
