Job Description
The role You'll be our first paid acquisition hire, and you'll own the channels where we pay to reach borrowers (end to end). This is not a seat where you tune bids and hand everything else to a team. There is no team yet. You'll build the engine: the channels, the tracking, the creative tests, the landing pages, and the honest read on what every dollar returns. Design and engineering are here to support you on polished creative and landing pages, and you'll be trusted with a real budget to make the right calls yourself. If you came up at an early-stage startup and like owning a number without a support cast around you, you'll feel at home. If you're used to a creative team, a web team, and an analytics team handling everything but the platform UI, this will be a hard role. What you’ll own Channel strategy and execution across paid search, paid social: what we run, who we target, how budget splits, and what gets scaled or killed. The full funnel, not the click. You own the paid acquisition funnel through to funded-loan loan economics: click-through, lead, qualified lead, and the conversion rate at every step in between. Measurement and attribution . Stand up and own our conversion tracking, event tracking, and UTM discipline across creative, landing pages, CRM, site, and funded loans. Operational dashboards. Build and maintain the day-to-day reporting — CAC, ROAS, CPL, conversion, spend pacing — that the team and founders run on. Creative and landing pages at velocity. Use LLMs and generative tools to produce, test, and refine ad creative and scrappy landing pages yourself, fast, before handing the winners to design and eng to polish. Conversion . Own the post-click experience for the traffic you're paying for: what each page says, the variants to test, and the CRO work to lift conversion. Budget and forecasting. You'll manage real spend, pace it, and forecast how many borrowers a given budget should produce and explain it when the numbers move. What the role is (an
