Job Description
About the Role: We’re looking for a Manager, External Communications & Marketing to drive audience growth, engagement, retention, and revenue opportunities by increasing our visibility and authority in the market. This role is responsible for turning our content, data, reports, and events into high-impact thought leadership and distributing it across external channels including media, partners, platforms, and events. You will own how our ideas show up outside of our owned channels by placing our content, people, and programming into credible, high-impact environments that reach senior decision-makers. You will connect external visibility directly to subscriber growth, ongoing engagement, and revenue opportunities by building repeatable systems for distribution, amplification, and conversion. Who You Are: You understand how ideas spread beyond owned channels and how to place content, people, and insights into environments where senior decision-makers are already paying attention. You are comfortable turning content, data, and reports into clear narratives and thought leadership that others want to share, publish, and discuss. You think in terms of distribution, visibility, engagement, growth, and retention, with a focus on reaching and influencing a high-value audience of senior leaders. You are relationship-driven and know how to build and maintain connections with media, partners, and platforms. You are both strategic and hands-on. You can shape a narrative and also execute placements, campaigns, and partnerships. What You’ll Be Doing: 1. Create and lead thought leadership campaigns You will turn content, reports, and data into high-impact external campaigns. Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns Package insights into clear narratives and points of view for senior decision-makers Ensure each campaign has a defined distribution and amplification plan Drive ideas into industry conversation through medi
