Job Description
Job Summary We are seeking a Subject Matter Expert (SME) in Communications to support the Department of Veterans Affairs (VA) Office of Suicide Prevention through a series of high-priority, mission-driven sprints focused on Veteran outreach and behavioral health awareness. In this role, you will provide expert strategic communications guidance to advance large-scale internal and external campaigns that directly impact Veteran mental health outcomes across an integrated federal healthcare enterprise. The ideal candidate is a seasoned communications strategist who thrives in fast-paced, sprint-based environments and brings a deep understanding of federal healthcare audiences, media ecosystems, and stakeholder engagement to every engagement. You are a self-directed expert who can translate complex clinical and policy priorities into clear, compelling communications that resonate with Veterans, caregivers, and healthcare professionals alike. Primary Responsibilities Provide subject matter expertise and expert advisory support for the design, development, and execution of large-scale strategic communications campaigns targeting Veterans, caregivers, and internal VA stakeholders in alignment with Office of Suicide Prevention priorities. Lead media analysis efforts across social media platforms, traditional media channels, and digital ecosystems to assess campaign reach, sentiment, audience engagement, and opportunities for improved Veteran outreach effectiveness. Develop and deliver strategic communications recommendations for both internal VA audiences (clinical staff, program offices, leadership) and external stakeholders (Veterans, community partners, advocacy organizations), ensuring messaging consistency and mission alignment. Support the planning and implementation of integrated Veteran outreach and communication campaigns, including the creation of campaign frameworks, message architectures, channel strategies, and evaluation plans tailored to suicide prevention ob