Job Description
Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners. This role focuses on driving the development and refinement of Zoomph 's products to deliver exceptional value for media measurement, sponsorship analytics, and audience engagement. The ideal candidate will collaborate closely with the CPO, engineering, and marketing teams to ensure Zoomph 's tools address market needs, deliver actionable insights, and remain at the forefront of media and sports analytics. Product Strategy & Development: Collaborate with the CPO to define and execute the product roadmap for Zoomph 's media analytics and sponsorship measurement tools. Leverage client feedback, market trends, and internal analytics to identify opportunities to enhance product offerings around media strategy and audience insights. Partner with engineering teams to translate high-level business requirements into product specifications and user stories, ensuring timely execution. Prioritize features and product updates that solve media measurement challenges for clients, such as social engagement tracking, broadcast valuation, and sponsorship ROI. Lead the development of intuitive data visualization dashboards that present complex analytics in a clear and actionable manner. Advocate for user experience (UX) enhancements that align with the needs of media buyers, sponsors, and marketers. Customer & Market Insights: Engage directly with sports teams, brands, and media partners to understand their pain points, workflows, and media performance requirements. Collaborate with the marketing and strategy teams to showcase product insights through industry reports, case studies, and thought leadership. Analyze market trends in sponsorship activation, audience engagement, and broadcast media to inform product decisions and keep Zoomph 's platform competitive. Work closely with the sales and customer success teams
