Job Description
We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and eCommerce clients, particularly in the following areas: Implementation and optimisation of GA4 tracking Client-side and server-side Google Tag Manager Consent Management Platforms (CMPs) Ideally, tracking implementations in combination with Shopify We are open to both freelancers and candidates seeking permanent employment , on either a full-time or part-time basis . Tasks Lead the design and implementation of advanced GA4 tracking setups , including GA4 Enhanced E-commerce Develop, implement, and maintain client-side and server-side Google Tag Manager configurations Implement and optimise Google Consent Mode Ensure that Consent Management Platforms (CMPs) are properly integrated, GDPR-compliant, and compatible with analytics and marketing tools; legal expertise is not required, but relevant experience is an advantage Provide strategic and technical analytics consulting to our German-speaking clients Collaborate with our English-speaking internal tech support team to build, challenge, and continuously optimise tracking setups Support data integrations with BigQuery and Looker Studio , with additional assistance from specialist team members Provide general technical support across Digital Analytics, Tracking, and MarTech Requirements At least five years of hands-on experience in Digital Analytics , ideally more Expert-level knowledge of GA4, Google Tag Manager, and Consent Management Platforms ; experience with Shopify is an advantage Experience in a relevant digital marketing discipline, such as Paid Search, Paid Social, or Display Advertising Proven experience with server-side Google Tag Manager is essential A solid understanding of the GDPR and its implications for digital tracking and data collection Familiarity with BigQuery, Looker Studio, and other Google Cloud tools Basic JavaScript skills, particularly in areas such as event handling and dataLayer manipulatio
