Job Description
Revalize is seeking a curious, execution-oriented Product Marketing Specialist to support go-to-market strategy, messaging, and sales enablement across a multi-product software portfolio. You will work closely with senior PMMs, Product, Sales, and Demand Generation to move launches, campaigns, and enablement programs from brief to execution. This role demands strong project management instincts. You will juggle multiple campaigns, launches, and asset requests simultaneously, and you are expected to prioritize independently, communicate status clearly, and maintain quality across all of it. Hands-on experience with AI tools like Claude and ChatGPT is essential: we use them daily to accelerate research, drafting, and content iteration. Remote in the United States (CT and ET only) Key Responsibilities Messaging & Positioning Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools. Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel. Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products. Campaign & Launch Execution Support product launches and feature releases with messaging, digital assets, and cross-functional coordination. Own deliverable tracking across launch checklists; flag risks and keep timelines on track. Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns. Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines. Sales Enablement Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides. Support sales onboarding with messaging, persona, and competitive training materials. Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current. Market & Customer Research Conduct competitive and market researc
