Job Description
We are looking for a Senior Content Strategist who will work across servicenow.com, email, paid media, and marketing channels to identify what drives audience engagement and pipeline velocity. You'll own the strategic lens on our content footprint: what exists, what maps to which buyer stages, what gaps we have, and what actually moves conversion. Your insights will feed hypothesis development for experimentation, inform prioritization with product marketing, and connect content performance to business outcomes. You'll leverage AI tools to accelerate analysis and strategy work, and develop messaging frameworks around ServiceNow 's AI capabilities. The ideal candidate combines expertise in content analysis, B2B buyer journey mapping, and marketing measurement to answer: "What content do we have? Where is it in the buyer journey? What's missing? What's actually moving people?" You excel at synthesizing cross-functional input, surfacing strategic insights from data, and communicating recommendations clearly to stakeholders. You are not a content executor, you are a strategist who feeds insights to writers, experimentation teams, and product marketers. What you'll do in this role Audit servicenow.com and marketing content to understand what exists, what it says, and how it's currently organized. Map existing content to buyer personas and journey stages. Identify which content serves which audiences at which stages of evaluation. Identify content and messaging gaps across channels and audiences. Surface opportunities to improve engagement, conversion, and stage progression. Test content impact. Synthesize engagement data and conversion metrics to determine which content actually moves people through the buyer journey and why. Develop content strategies and messaging frameworks that inform what content should exist and how it should be positioned -- including strategy around ServiceNow 's AI capabilities and Agentic products. Create flexible content models and persona-bas
