Job Description
At the American Cancer Society , we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled. The Media Operations Specialist is an individual contributor responsible for translating media plans into executable trafficking sheets for agency partners and ensuring accurate campaign setup. This role plays a critical function in testing and validating campaign execution, ensuring all creative assets, tracking pixels, and platform configurations are implemented correctly. The Media Operations Specialist must be highly process-oriented and technically proficient, with a deep understanding of media platforms and their specific setup requirements. This role ensures smooth execution by working closely with media planning, analytics, creative, and external agency partners to troubleshoot and optimize campaign performance. ESSENTIAL FUNCTIONS: Trafficking & Execution Support (25%) Develop and manage detailed trafficking sheets to guide agency execution of media plans. Ensure all campaign components (creative assets, URLs, tracking tags) are correctly assigned and formatted for seamless launch. Work closely with agency partners to confirm trafficking details and troubleshoot setup issues. Platform Setup & Quality Assurance (25%) Validate campaign setup across media platforms, ensuring proper targeting, tracking, and creative implementation. Conduct pre-launch testing to confirm that all pixels, conversion tracking, and attribution mechanisms are working as intended. Maintain a deep understanding of platform-specific nuances, including tagging structures, ad specifications, and compliance requirements. Monitor initial campaign launches for accu
