Job Description
Responsibilities Job Description User Acquisition & Lifecycle Management Project Execution: Lead the end-to-end planning and execution of dedicated marketing growth projects aimed directly at increasing Atome's user base and market penetration in Malaysia for online and offline channels. Growth Experiments: Continuously pitch, build, and test offline growth loops (e.g., location-specific referral incentives, on-site first-purchase triggers, and physical-to-digital bridge mechanics) to systematically lower Customer Acquisition Cost (CAC)). Funnel Optimization: Run data-driven project sprints focused on optimizing specific stages of the user lifecycle—from initial onboarding and profile completion to increasing transaction frequency. Retention Sprints: Develop project-based retention mechanics and incentive frameworks to build purchasing habits and maximize user lifetime value via loyalty initiatives. Reactivation Campaigns: Design and deploy targeted growth initiatives to win back churned users and re-engage dormant segments. Data Optimisation: Leverage BI analyst insights to inform segmentation, targeting, and lifecycle optimization Cross-functional Leadership Partner with the Brand & Campaigns Lead to ensure all CRM and partnership initiatives align with brand tone and visual standards. Work closely with BI to analyze campaign effectiveness, optimize spend, and refine targeting strategies. Coordinate with Operations and Account Management to reflect key value propositions in all campaign initiatives. Manage, mentor, foster a collaborative and performance-driven team culture aligned with company values Requirements 4–6 years of experience in growth marketing, performance marketing, lifecycle management, or loyalty/event-based marketing within fintech, tech, e-commerce, or consumer app environments. Solid grasp of customer loyalty mechanics, behavioral economics, and reward-program structures that drive repeat consumer habits Strong understanding of marketing automat
